Archive for advertising products

How to increase product online sales

Believe it or not, most online store owners pass up a chance to substantially increase their sales.

Studies estimate that up to 75% of online transactions are abandoned before they are completed. That’s a lot of potential sales leads for someone who is willing to do a little follow up.

Online shoppers abandon carts for several reasons, and understanding those reasons will help you to recover some of those sales.

Many shopping carts are abandoned because the buyer got nervous, or had second thoughts. Maybe they decided to think about things for a while.

If you use a shopping cart which requires the shopper to sign up for an account before adding an item to their cart, you’re in luck. You should have the shoppers telephone number. Give them a call.

It might just be that a friendly phone call with a sincere effort to help complete the sale will calm any fears or give you an opportunity to answer any objections.

Having mentioned this, I want to point out that a shopping cart which forces a shopper to set up an account before adding an item to the cart can deter a fair number of shoppers as well.

If your cart allows a shopper to add items to a cart before giving contact info, you might think that there’s no way to contact the shopper, but that may not be the case. There is a company named Second Bite which contacts your shoppers who abandon carts, and use some pretty advanced technology to try to identify the shopper.

Another reason why orders are not completed is because of failed credit cart transactions. You might think it would be fruitless to follow up on these leads, but the truth is that providing a credit card number online confuses the heck out of some people. A lot of rejections are because they give the wrong address, or don’t understand how to find their security code. A friendly call from you might resolve the situation.

Even a declined transaction might be converted to a sale with a simple phone call. After all, just because the shopper doesn’t have funds today, this doesn’t mean he or she won’t have sufficient funds tomorrow.

Give it a try! You’ll be pleasantly surprised.
Larry Dozier is the Development Manager for http://123ecart.com 123 eCart - an online shopping cart service. Larry is also the owner of http://ecommerce-tutorials.com

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How to market on MySpace

To the savvy online marketer, It is completely obvious what a goldmine MySpace is. With free access to over 215 Million users and an easy profile set up, the potential to make extreme profits through effective and creative marketing is limitless. For those who are in the know, money comes pretty easy. And unfortunately, for every successful marketer on MySpace, there is a basketful of novices.

First let us start with the novice to Myspace. If you are doing these things to your MySpace proflie, you can kiss your conversion rates, opt-in rates, sales, and even your profile itself goodbye.

1. You have a crazy layout that you think is cool but really it’s too distracting or takes too long to load so people leave before they even start reading.

2. You are blatantly selling using banners, blinking opt-in pages, huge “in your face” videos.

3. You have awkward layouts where the readers’ eye generally doesn’t know where to look next.

4. You have too many links to too many of your websites.

Look, It’s understandable where you are coming from and to your defense, we have all been “that guy” at one time or another. If you want to have success with MySpace marketing, don’t forget the fundamentals of sales.

You have to keep in mind that it’s not about you. It’s about getting into the mind of your targeted prospects. Just because you think your site looks “pimped out” doesn’t mean your prospects want to see that too.

Put yourself in your prospects shoes. If you ran into a site that was filled with huge banners, countless links, and multi-colored blinking neon fonts, how would you react?

The message that a site like that puts out is, “Thanks for coming onto my page, now I am about to hard sell you on my opportunity”. And of course, the last thing your prospect wants, is to be pitched yet another business opportunity.

Just as there is a definite blueprint for online success, there are also a few simple guidelines you can follow to see massive results using MySpace as an effective marketing medium.

1. Keep it simple. Choose a layout without pictures repeated in the background, more than 2-3 color schemes, and has well aligned content boxes. The most common mistake people make is to think they have to create a stunning, dazzling profile.

2. Remove any blatant banners, links, or ads from your page.

3. Focus on selling you. Use the About Me section to sell you as a person. Tell your story. Find a way to connect with your prospects. Get into the mind of your prospect and tailor your message that answers some of the questions they might be having.

4. Remove your business overviews. You can link them to those later on once you establish a relationship. Remember, it’s all about relationship building!

5. If you are going to include videos, put up videos of you or something you want to share that shows your character. Make sure it brands you as someone people would like to join. Be yourself and people will connect with you. They’re out there.

6. Re-size your videos so that they aren’t “in your face”. This is also a good move because by re-sizing them, it doesn’t affect your layouts alignment.

7. When looking at your page ask yourself, “Does this look professional?” Does it look like a sales page or does this person really have something to offer and help me in the process?

8. Never accept or give comments with huge annoying html. Some of these postcard size comments are nice and “cute” but for business, they are unprofessional. And it ruins the clean outline of your page.

9. Add 1-2 links that lead to your capture or business page written into your story. Don’t make it distracting. You want to be saying, “Oh, and by the way, here’s my link if you want…” not “Click Here, Click now, if you don’t you’re a loser. HuHuHuWahahaha”.

10. Browse around. Here’s a challenge, keep your existing profile. Make another profile following the guidelines mentioned, then split test the results.

MySpace is just one marketing medium we can all take advantage of to make that money we deserve. Learning to use them in the right way can increase your profits dramatically while preserving the integrity of the platform. Let’s remember, keep it simple. Always think about your prospects first, then take action!
For in depth information about the author, go to http://www.AngelitoFelix.com

For more FREE tips on How To Grow your business online, learn cutting-edge Web 2.0 strategies, and to get your hands on my secret 10-day marketing boot camp, go to http://www.WealthNetworth.com

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How to help obese kids

Childhood obesity has become a national epidemic. The statistics are clear. Eighteen percent of children are overweight and eight percent are obese. These are serious statistics. What can parents do to help this situation?

1. You should be involved with your child’s life.

What does this mean? Children hate parents interfering with their life and the least hint of control can and probably will turn them against you. However, the problem is serious. Parents should first form a team within themselves and discuss strategy on how to talk to the child. Then, appoint one parent to have that discussion. Keep trying. Never give up. You should have an idea of your child’s life. What do they do day to day and on weekends? Invest some time getting involved with Project Child. It can be frustrating and may seem like the child will want to get rid of your involvement. However, you must persist and do it gently. You must approach it from a point of view of love, that the three of you are a team. The child’s problems are your problems. Create harmony and approach the conversation from a point of view of harmony rather than a top down approach.

2. When you get past step one, then plan out where the time is spent.

Where is the time being spent? Obviously, you should get some activity into the child’s life. Where can the change be made? Can you or both parents be involved in that activity? Are family activities a possibility? Explore family swim time, hike time, snowshoeing time and others. Make it a group activity. If the child resists family events, then try to organize a group activity with the child and their friends. This might also be difficult. However, give it a try. Volunteer to take them somewhere on a group hike, bike ride, snowshoe trip. You can’t take the top down approach of “You need to be more active”. You must come up with a plan where there is involvement of other people.

3. What is the food situation? You should take stock of your child’s eating habits.

What is going on? What are the meal plans? Take ownership of this issue and start planning out their meals. Take the extra time to make their lunches and snacks. My client’s daughter started working at a restaurant. She never ate her own meals properly during the time she worked. She just ate whatever was lying around in the restaurant’s kitchen. Most of the time, this would be bad food, like chocolate cake. The daughter ended up gaining weight. My client then took matters into her own hands and planned out her lunches and snacks. She made them in advance and took that extra time out of her day to do that. She also planned snacks and set them out around the house so that the daughter always had healthy snacks to choose from.

Following these three simple steps can help to alleviate childhood weight issues. It is because we let things go that these issues arise. Food is always the first resource to get rid of feeling bad. Make sure this is not a frequent issue by following the three steps in this article.
For the past 20 years Hema has worked with many individuals, including executives at large corporations, to reduce stress, improve general health and workplace productivity. A variety of personal interests and professional paths have led Hema to her current role as a certified personal trainer, yoga instructor and nutrition and wellness specialist. Hema is listed in Who’s Who in the World and is an author, lecturer and Can-Fit-Pro certified personal trainer who specializes in body-mind-spirit consulting and training women.

Hema offers keynote speeches, group workshops, and sees clients one-on-one in the Ottawa/Toronto area. Sign up for her free newsletter at http://www.getshanti.com

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How to get more visitors with RSS feeds

RSS stands for Real Simple Syndication. Syndication means republishing an article which comes from some other home business website. A RSS feed is a way to publish updates. RSS gives benefits for both the publishers and the readers. Here are some:

1. The feed is quick, so the receiver gets the news in real time.

2. It saves the surfing time. Especially when the feed has the summary of the article, so the reader can decide if he will read it.

3.The receiver decides, from which home business websites he will subscribe the feed.

4. No spamming. RSS feed does not use email, so there is no spamming threats.

5. To unsubscribe is easy by just stopping the feed.

6. RSS can be used as an home business advertising medium. And it is better than emails because there is no spamming threads. RSS advertising is highly targeted and the receivers very motivated.

7. Photos and graphics will not be displayed in RSS.

A. How To Start A Home Business RSS?

Basicly there are two things, which a starter will need: an RSS aggregator or reader and RSS feed and the RSS feed comes from the RSS supported website. The RSS aggregator reads the RSS feed from the other website.

There are two types of aggregators, downloadable ones and online ones. The home business marketer gets the online aggregator free but you have to for the downloadable types. Both types allow you to decide which feeds you want to receive. Normally more advanced internet marketers pick the downloadable one, which gives more freedom for the customization.

B. 3 Easy Steps For RSS Feed.

1. Select RSS aggregator, if you are a beginner the online modell is okay, because it is very user friendly.

2. Scan the home page of the target web site for RSS. It contains RSS code, which you need to enter into the aggregator. Copy this code. Syndic8 publishes the directory of the sites, which support RSS.

3. Paste the code, with the URL of the website, into your aggregator.

Now you are ready to receive and to read the feed and new posts appear in real time, when they are published in the sending website.

RSS has many advantages for the home business marketers, because they can choose which feeds they want to receive. Now they are updated in real time about the products and services or websites that interest them. The marketing becomes very focused, because RSS does not use mass distributions. Small home business marketers can link social sites, personal blogs and websites, which would most probably be interested about their products.

It is clear that RSS is very effective in the information management and in the home business marketing.
Juhani Tontti,B.Sc., Marketing. Put RSS To Profit For Your Home Business. When You Have Done That Visit My Home Business Site To Find More Useful Info

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How to display feeds on your site

This article is intended as a guide for webmasters who want to display automatically updated content on their website in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on websites to create additional dynamic content. This will allow you to display headlines from syndicated content around the web on your website.

RSS to Javascript.

By far the easiest method is to use client side javascript to parse and display the headlines on your site. To achieve this all you need to do is cut and paste some HTML or javascript code into the web page where you want the RSS feed headlines to display.

To achieve this there are several sites that offer a free service that will allow you to select a few options to choose your feed source and display formatting parameters. You will then be presented with some javascript code that you can cut and paste into your website.

Now before I give you the address of the sites that offer this service freely there are a few points I need to clarify with you. Although you will achieve your goal of displaying dynamic content on your site in a few short minutes there are some downsides to this method.

Javascript is not search engine friendly.

As you may or may not already know, javascript is not visible to search engine spiders. They will not see the RSS feed you have parsed into your site and so this will not benefit you if you are doing this to better your search engine rankings.

You are using a third party service.

The second potential downside is that although the javascript is on your site you are actually calling a script on another server. This could lead to a couple of potential problems. If the server is busy it will mean the news feed will take longer to display on your site. The other point is if the third party server fails or disappears altogether then your feed will not be displayed at all.

In summary there are a few downsides, but if you do not code and want some feeds on your site quickly then this is the way to go. Ok, so now you understand what is involved here are the links to the sites that provide the free RSS to javascript service. All you need to do is follow the on site instructions.
Feed2JS
RSS2HTML
RSS-to-Javascript
FeedSweep
RSS Xpress Lite
Allan is the webmaster at http://www.newsniche.com an RSS resopurce for webmasters. Learn how to use RSS to attract and retain visitors to your site.

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